Enrichissement de leads et prospection automatisée par IA. The entry ticket requires regular use to be worthwhile.
Price evolution over 12 months
Monthly entry price reconstructed from Internet Archive (snapshots of the official pricing page). Shows whether Clay has increased, decreased or stagnated over the past year.
The real cost in practice
The displayed entry price is almost never the real price for daily users. With a tool like Clay, two classic traps blow the budget: quotas that run out fast and add-ons billed separately.
Joute rule of thumb: for daily professional use, budget 1.5 to 2x the displayed price. For Clay that would put the real monthly bill around 251-334 €/month over time.
If budget is tight, also look at
4 tools in the Marketing & SEO category with a lower entry price than Clay.
Everything about Clay's pricing
How much does Clay cost in 2026?
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Clay is freemium, starting at 167 €/mois. A limited free tier exists to test before paying. Pricing verified on the official pricing page on May 1, 2026.
Is there a free version of Clay?
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Yes, Clay offers a free tier with limitations (quota, capped features). The paid plan at 167 €/mois removes those limits.
Is Clay good value for money?
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Pricey. The entry ticket requires regular use to be worthwhile. If you want cheaper for the same use case, we list lower-cost alternatives above.
Has Clay's price changed recently?
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Page verified on May 1, 2026. If you're reading this more than 30 days later, open the official pricing page to confirm. AI publishers change their plans multiple times a year.
Pricing verified on May 1, 2026 on Clay's official pricing page. USD→EUR conversion applied at monthly rate when necessary. Page updated automatically each month. method page.