Quel outil IA pour créer du contenu marketing ?

Copywriting, campagnes, déclinaisons : les outils pensés pour le marketing, comparés sans complaisance.

3 tools tested

Créer du contenu marketing: the tools that actually work in 2026.

Copywriting, campagnes, déclinaisons : les outils pensés pour le marketing, comparés sans complaisance. We tested 3tools on this task, in real conditions, with paid subscriptions. The ranking below follows the Joute score /10 (product quality) crossed with relevance on the precise use case “Créer du contenu marketing”.

Winner in May 2026: ChatGPT (8.8/10), 20 €/mois, free tier sufficient to start. Alternatives lower in the ranking remain valid depending on your exact profile, budget or stack.

To compare two or three tools side by side, open the Joute comparator with your shortlist. And if this task doesn't exactly match your need, see the full list of 35 tasks.

The ranking

Top 3 for créer du contenu marketing

Ranked by Joute score. Each tool is tested in depth; click a row to open the full profile.

ChatGPTTestéChat & modèlesL'assistant IA le plus utilisé au monde, signé OpenAI.8,8Note 2

JasperÉcriturePlateforme de copywriting IA orientée marketing.7,6Note 3

Copy.aiÉcritureGénération de texte marketing et automatisations.7,4Note

Screenshot of ChatGPT's homepage in May 2026 — Screenshot of #1 ChatGPT (openai.com) in May 2026.

How to choose

Which tool for your profile

If you want the best, no compromise

Go with ChatGPT. Score 8.8/10, 20 €/mois. It's the safe default for this task in 2026.

Frequently asked

What we get asked about this task.

What is the best tool for créer du contenu marketing in 2026?

ChatGPT (Joute score 8.8/10). Top-rated tool in our selection for this task. Full top listed above, ranked by score.

How many tools has Joute tested for this task?

3 tools selected and tested in depth on "Créer du contenu marketing". All rated on the same grid (Joute score /10, obsolescence risk, prices in euros).

Is there a free alternative?

No real free option, but 2 tools are freemium: ChatGPT, Copy.ai.

How does Joute choose tools for this task?

We select tools that actually address the need "Créer du contenu marketing", not just those that claim to. Criterion 1: quality on the precise use case. Criterion 2: compatible with the Joute scoring grid. Full method on the method page.

How often is this list updated?

Monthly. New tools added if better than existing ranking, tools removed if they shut down.

Ranking based on Joute score /10. Each tool is detailed on its profile, with prices in euros and obsolescence risk. profile, with prices in euros and obsolescence risk. Full method on /methode.