Frase, The Jouster's Review
Review of Frase, the AI SEO writing tool. Pricing, alternatives, who it's for.
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Frase in brief
A solid SEO writing tool with good SERP analysis and content briefs, but struggles to differentiate from Surfer SEO on core features.
- Price15 $/month
- CategoryMarketing & SEO
- RecommendedWith caveats
The essentials
- AI SEO writing and optimization tool with SERP analysis
- Plan starting at $15/month
- Automatic content briefs, top page analysis, real-time optimization
- Competitor to Surfer SEO in the AI content SEO segment
What is Frase?
Frase is a content SEO tool that analyzes search results for a keyword and generates an optimized content brief. You enter a keyword, Frase analyzes the top 20 Google results, extracts covered topics, asked questions and used structures, and generates a brief you can follow to write a competitive article. The integrated editor shows you in real time the terms to include to optimize your content. Direct competitor to Surfer SEO on this positioning.
Strengths
Complete SERP analysis
Frase deeply analyzes content that ranks for a keyword. Generated briefs are well-structured and actionable.
Integrated frequently asked questions
Frase extracts frequently asked questions (FAQ, PAA) related to the keyword. Useful for structuring content exhaustively.
More accessible pricing than Surfer SEO
At $15/month, Frase is cheaper than Surfer SEO ($30/month) for comparable features on the base plan.
Limits
Less advanced features than Surfer SEO
Surfer has more precise optimization scoring and deeper NLP integration. Frase is decent but less refined on these aspects.
Generic content generation
Frase's AI generation is decent but generated texts always require significant review and personalization.
Pricing
Starter plan at $15/month. Basic plan at $44/month. Check frase.io/pricing.
Alternatives
Frase = AI content SEO. Alternative Surfer SEO (surferseo.com) = $30/month, better scoring. Alternative Clearscope (clearscope.io) = $170/month, better quality but very expensive.
Verdict
Frase is a good option if you want to do content SEO more systematically on a limited budget. For more demanding SEO requirements and more precise analysis, Surfer SEO justifies its higher price. For enterprise content SEO, Clearscope is the reference.
FAQ
Does Frase support languages other than English?
Yes, Frase can analyze SERPs and generate briefs in multiple languages. Quality is decent.
Does Frase integrate with Google Search Console?
Yes, a GSC integration is available to identify opportunities from your existing data.
Does Frase have a plagiarism checker?
No, Frase does not offer plagiarism checking. A separate tool is needed.
Frase vs Surfer SEO in 2026?
Both do similar work. Surfer is more precise on NLP optimization, Frase is better on question analysis and more accessible. The choice depends on your specific needs.
Joute may earn a commission on subscriptions taken out via links in this article. This doesn't change our reviews.
Screenshots Frase
7
Frase : 0/10.
A solid SEO writing tool with good SERP analysis and content briefs, but struggles to differentiate from Surfer SEO on core features..
Test Frase yourself
A free trial is available. Plan thirty minutes to form your own opinion.
Affiliate link. Joute earns a commission at no extra cost to you. Our verdict stays independent.
Frase
15 $/month