IFTTT, Joute's review
Review of IFTTT, the consumer automation platform with simple applets. Pricing, alternatives, who it's for.
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IFTTT in brief
The pioneer of consumer automation. Still relevant for simple and personal use cases but largely surpassed by Make or Zapier for professional use.
- Price$5/month
- CategoryAutomation
- RecommendedWith caveats
The essentials
- Oldest consumer automation platform (2010)
- Freemium, paid plan at $5/month
- Simple if-then "applet" automations
- Targets the general public, not professionals
What is IFTTT?
IFTTT (If This Then That) invented the simple consumer automation format. In 2010, the idea of connecting apps to automate daily actions was innovative. "If someone tags me on Instagram, save the photo to Google Drive." "If the weather forecast shows rain, send me an email." This "if trigger, then action" format was picked up and surpassed by Zapier, Make and dozens of others. In 2026, IFTTT remains relevant for very simple and personal use cases, but the product has evolved little and the limitations of the basic format remain significant.
Strengths
Very simple for beginners
The interface is the most accessible on the market. Zero technical configuration, zero JSON.
Good for simple personal use cases
Connecting a few everyday apps (smart home, social networks) works well.
15+ years of integration history
Lots of community applets available for common use cases.
Limits
If-then format too simple for real workflows
No multiple conditions, no loops, no complex data transformations.
Largely surpassed by Make and Zapier
The same automations on Make are more powerful and flexible for a similar price.
Pricing
Limited free plan. Pro plan at $5/month. Pro+ plan at $15/month. Check ifttt.com/pro.
Alternatives
IFTTT = simple consumer automation. Make alternative (make.com) = $10/month, much more powerful. Zapier alternative (zapier.com) = $18/month, more integrations. n8n alternative (n8n.io) = $22/month, open source.
Verdict
IFTTT remains useful if you have very simple and personal automation needs. For any professional use or slightly complex workflow, Make or Zapier are strictly superior at a comparable price.
FAQ
Does IFTTT work with smart home devices?
Yes, smart home integrations (Philips Hue, Google Home, etc.) are one of IFTTT's historical strengths.
Can IFTTT replace Zapier for a small business?
No, the format limitations prevent building complex business workflows.
Is the IFTTT free plan usable?
Yes, with limits on the number of active applets. For basic use, it's sufficient.
Is there AI in IFTTT?
AI functions have been added in recent versions. Check ifttt.com for details.
Joute may earn a commission on subscriptions taken out via the links in this article. This doesn't change our reviews.
Screenshots IFTTT
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IFTTT : 0/10.
The pioneer of consumer automation. Still relevant for simple and personal use cases but largely surpassed by Make or Zapier for professional use..
Test IFTTT yourself
A free trial is available. Plan thirty minutes to form your own opinion.
Affiliate link. Joute earns a commission at no extra cost to you. Our verdict stays independent.
IFTTT
$5/month
