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Magisto in brief
An automatic video editing tool aimed at the general public and SMEs. Magisto takes raw clips and assembles them automatically with music, transitions and effects. Simple and fast for basic needs, but without the power of pro tools.
- Price5 $/month
- CategoryVidéo
- RecommendedYes
The essentials
- AI automatic video editing tool for SMEs and non-professionals
- From $5/month
- Automatic editing, templates, built-in music, branding, direct sharing to social networks
- Suited to SMEs, retailers and creators who want marketing videos without editing skills
What is Magisto?
Magisto is an automatic video creation tool acquired by Vimeo. The concept is simple: upload your video clips and photos, choose a style and music, and Magisto automatically assembles a finished video in a few minutes. The AI selects the best moments from the clips, cuts them to the music's rhythm and applies consistent transitions and effects. Templates are available for common use cases: product presentation, event teaser, company profile video, social networks. Magisto targets SMEs and freelancers with no video editing skills.
Strengths
Video creation in a few minutes
The workflow is minimal: upload, choose style, wait. The result is a presentable video in record time. For basic SME needs, it's enough.
Very accessible price
$5/month is one of the lowest prices in the category. For retailers wanting simple product videos, the investment is minimal.
Social network integration
Direct sharing to Facebook, Instagram and YouTube simplifies the publishing workflow for teams without technical skills.
Limits
Very limited editorial control
The AI chooses the clips and transitions. If you want precise control over what's shown and when, Magisto isn't the right tool. It's automatic editing, not assisted editing.
Generic quality
Videos produced by Magisto often have a recognizable generic look. For brands wanting to differentiate themselves, tools with more control are needed.
Pricing
From $5/month. Check magisto.com or the Vimeo site for current plans.
Alternatives
For more powerful automatic video editing: Wisecut or Pictory. For ecommerce product videos: Creatify. For videos with pro templates: Visme AI.
Verdict
Magisto is a useful solution for SMEs with truly no editing skills who need basic videos quickly. The lack of editorial control is a real limitation. For anyone wanting to produce differentiating videos, more powerful alternatives exist at the same price.
FAQ
Does Magisto belong to Vimeo?
Yes, Magisto was acquired by Vimeo. The tool is integrated into the Vimeo ecosystem. Check vimeo.com for current plans.
Do videos created with Magisto have a watermark?
Videos on free or low-tier plans may have a watermark. Paid plans generally remove the watermark. Check the terms.
Can you customize branding in Magisto?
Branding options (logo, colors) are available on paid plans. Check magisto.com for details.
Does Magisto work on mobile?
Yes, Magisto has a mobile app. Video creation from a smartphone is supported.
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Screenshots Magisto
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Magisto : 0/10.
An automatic video editing tool aimed at the general public and SMEs. Magisto takes raw clips and assembles them automatically with music, transitions and effects. Simple and fast for basic needs, but without the power of pro tools..
Test Magisto yourself
A free trial is available. Plan thirty minutes to form your own opinion.
Affiliate link. Joute earns a commission at no extra cost to you. Our verdict stays independent.
Magisto
5 $/month