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Hootsuite OwlyWriter in brief
OwlyWriter is a useful AI feature inside Hootsuite, but it doesn't justify the subscription cost on its own. If you're already in Hootsuite, it's a welcome bonus. Otherwise, Buffer or FeedHive are cheaper.
- Price99 €/month
- CategoryWriting
- RecommendedWith caveats
The Essentials
- AI writing assistant for social media posts built into Hootsuite
- Hootsuite Professional from $99/month (OwlyWriter included)
- Post generation, idea suggestions, per-network adaptation
- Part of a broader Hootsuite ecosystem (scheduling, analytics, monitoring)
What is Hootsuite OwlyWriter?
OwlyWriter is the AI writing assistant built directly into Hootsuite. You're in the Hootsuite scheduling interface and want to generate a post — OwlyWriter proposes ideas, writes the content, and adapts it by network (LinkedIn, Instagram, X). The feature integrates naturally into the existing scheduling workflow. For teams that already use Hootsuite as their central social media management platform, OwlyWriter is a practical addition. The question is: does it justify the $99/month Hootsuite price if you don't need the rest?
Strengths
Natively integrated into the Hootsuite workflow
You don't have to switch between tools to generate content and schedule it. The time saving is real for Hootsuite teams.
Adapts content by network
OwlyWriter automatically adapts tone, length, and format depending on whether you're publishing to LinkedIn, Instagram, or X.
Content idea suggestions
Beyond writing, OwlyWriter can suggest themes and angles based on your niche or sector.
Limits
High price for the AI feature alone
If you're mainly looking for writing AI, Buffer ($6/month) or FeedHive ($19/month) offer similar features for much less.
Quality stays generic
Like all social media writing AIs, the generated posts sometimes lack a distinct voice and specificity. Proofreading is still necessary.
Pricing
OwlyWriter is included in Hootsuite Professional at $99/month and above. Check hootsuite.com/pricing.
Alternatives
Hootsuite OwlyWriter = social media AI inside Hootsuite. Alternative Buffer AI (buffer.com) = $6/month, more accessible. Alternative FeedHive (feedhive.com) = $19/month, social + AI. Alternative Later AI (later.com) = $16/month.
Verdict
OwlyWriter is a good reason to stay in Hootsuite if you're already a customer. It's not a reason to switch to it for the AI feature alone. Evaluate Buffer or FeedHive for exclusively social media AI use.
FAQ
Is OwlyWriter available on all Hootsuite plans?
OwlyWriter is included in Professional plans and above. Check hootsuite.com/pricing for details.
Can you train OwlyWriter on your brand voice?
Tone customization features are available. Check options within Hootsuite.
Does OwlyWriter support English?
Yes, Hootsuite and OwlyWriter support English. Generated content quality in English is good.
Is there a monthly AI generation limit?
Check quotas per plan at hootsuite.com/pricing.
Joute may earn a commission on subscriptions via links in this article. This doesn't change our reviews.
Screenshots Hootsuite OwlyWriter
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Hootsuite OwlyWriter : 0/10.
OwlyWriter is a useful AI feature inside Hootsuite, but it doesn't justify the subscription cost on its own. If you're already in Hootsuite, it's a welcome bonus. Otherwise, Buffer or FeedHive are cheaper..
Test Hootsuite OwlyWriter yourself
A free trial is available. Plan thirty minutes to form your own opinion.
Affiliate link. Joute earns a commission at no extra cost to you. Our verdict stays independent.
Hootsuite OwlyWriter
99 €/month