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Insightly in brief
A mid-market CRM combining sales, marketing, and customer service in one platform. A credible HubSpot alternative for teams that want all-in-one without Salesforce's complexity.
- Price29 $/month
- CategoryBusiness
- RecommendedWith caveats
The Essentials
- All-in-one CRM with integrated sales, marketing, and customer service
- Paid plan from $29/month, freemium available
- AI in the Service module for automatic resolution and summaries
- Targets SMBs and mid-market looking for a HubSpot or Salesforce alternative
What is Insightly?
Insightly is a CRM covering sales, marketing, and customer service in a unified platform. The proposition is close to HubSpot: everything in one place, without syncing multiple tools. Insightly added AI features to its Service Hub: automatic ticket resolution, conversation summaries, and agent suggestions. For SMBs with B2B needs across all three dimensions (sales, marketing, support) that find HubSpot too expensive or Salesforce too complex, Insightly is worth considering.
Strengths
CRM, marketing, and customer service in one platform
One tool for all commercial teams. No syncing between separate tools.
Affordable pricing vs HubSpot
For comparable features, Insightly is generally cheaper than HubSpot on mid-market plans.
AI in Service Hub
Automatic resolution and ticket summaries reduce the load on support teams.
Limits
Fewer integrations and ecosystem than HubSpot
HubSpot has a far richer integration marketplace. Insightly may lack compatible tools.
Less modern interface than newer CRMs
Insightly's UX is more traditional than newer entrants like Folk AI or Attio.
Pricing
Freemium for 2 users. Plus plan at $29/month. Professional plan at $49/month. Check insightly.com/pricing.
Alternatives
Insightly = all-in-one SMB CRM. Alternative HubSpot CRM = market leader, generous freemium. Alternative Pipedrive (pipedrive.com) = $15/month, sales-focused. Alternative Salesforce = enterprise, custom pricing.
Verdict
Insightly is a valid HubSpot alternative for teams that want sales + marketing + support in one affordable tool. Also compare with Pipedrive + Zendesk if module-specific needs are stronger.
FAQ
Does Insightly offer marketing automation?
Yes, Insightly Marketing is an email automation and lead management module. It's less powerful than HubSpot Marketing but functional.
Can you import contacts from Salesforce?
Yes, migration from Salesforce is documented on insightly.com.
Is Insightly suited for complex projects?
Insightly has an integrated project management module, useful for teams that deliver client projects after the sale.
Is Insightly available in English?
Yes, the interface is primarily in English.
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Screenshots Insightly
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Insightly : 0/10.
A mid-market CRM combining sales, marketing, and customer service in one platform. A credible HubSpot alternative for teams that want all-in-one without Salesforce's complexity..
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Insightly
29 $/month
