Lusha, Joute's Review
Review of Lusha. B2B contact database and AI enrichment for prospecting. Pricing, limitations, alternatives.
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Lusha in brief
Lusha is one of the best B2B contact data sources with solid global coverage. The LinkedIn extension works well. For prospecting teams that need direct emails and phone numbers, it's a reliable choice.
- Price$39/month
- CategoryMarketing & SEO
- RecommendedYes
The essentials in 20 seconds
- B2B database of 100M+ contacts with direct emails and phone numbers
- LinkedIn extension to capture contact details in one click
- Native CRM integrations (Salesforce, HubSpot, Pipedrive)
- Pricing: from $39/month for 40 credits/month
Verdict: Lusha is in the top 3 B2B contact databases alongside Hunter.io and Apollo. Data quality is good, direct phone numbers are a rare advantage. For prospecting teams doing mid-volume outbound, it's a justified investment.
What is Lusha
Lusha is an Israeli platform founded in 2016 offering a B2B professional contact database. Access is via a Chrome extension on LinkedIn, an API, or directly on the web platform. Credits are used to reveal contact details (professional email, direct phone) for a contact.
Strengths
Direct phone numbers in addition to emails
Most tools focus on emails. Lusha also provides direct phone numbers, which is valuable for prospecting teams doing phone outbound.
Good data accuracy
Lusha's email accuracy rate is among the best on the market. Fewer false positives than less selective data aggregators.
Native CRM integrations
Direct export to Salesforce, HubSpot, Pipedrive, Zoho. LinkedIn lead capture goes directly into your CRM with no intermediate step.
Limitations
Limited credits on small plans
40 credits/month on the Starter plan is low for an active team. The Pro plan (120 credits) or team plan (shared credits) are often necessary.
European coverage inferior to US
Lusha has better coverage of US contacts. On specific European markets (France, Germany, Nordics), the match rate can be lower.
GDPR: check the terms
Using personal data for prospecting has GDPR implications. Check Lusha's DPA and ensure a legal basis before use in the EU.
Pricing
- Free: 5 credits/month
- Starter: $39/month (40 credits)
- Pro: $69/month (120 credits)
- Scale: pricing on quote
Alternatives
- Kaspr for better European/French coverage
- Hunter.io for domain-based email search, cheaper
- Apollo.io for database + sequencing combined
Verdict
Lusha is a good option for international prospecting teams that need direct phone numbers in addition to emails. For Europe-only focus, evaluate Kaspr or Cognism which have better local coverage.
FAQ
Is Lusha GDPR compliant?
Lusha claims GDPR compliance with a DPA available. Check the specifics based on your use case.
Do unused credits roll over month to month?
No. Unused credits are generally not carried over. Check current terms of service.
Can you do bulk searches from a list of names?
Yes. The Bulk enrichment feature lets you upload a list and retrieve contact details at scale.
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Screenshots Lusha
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Lusha : 0/10.
Lusha is one of the best B2B contact data sources with solid global coverage. The LinkedIn extension works well. For prospecting teams that need direct emails and phone numbers, it's a reliable choice..
Test Lusha yourself
A free trial is available. Plan thirty minutes to form your own opinion.
Affiliate link. Joute earns a commission at no extra cost to you. Our verdict stays independent.
Lusha
$39/month